Marketing

Marketing and Sales alignment are key to optimizing the performance of all revenue generating initiatives. Seems like common sense and yet many businesses struggle with Go-to-Market strategies and messaging that is embraced and carried out effectively by the sales organization. When aligned properly, many benefits emerge including depth of market understanding, leadership positioning, and consistent sales performance.BigStk-Arrow-Up-with-illustrated-skyscrapper-6698472

SOA works closely with marketing to insure effectiveness exists in all aspects of  Marketing – Strategy, Target Markets, Messaging, Lead Gen, Leveraging Web, Social Media and Public Relations. These are then translated into cohesive approaches and usable tools for Sales. Driving practices that yield Consistent performance.

If your Market strategy is off base, you can do all the tasks associated with selling you want, and never be in a position to effectively sell your product or service. The impact on the business can be demorilizing on sales, revenue, morale and ultimately business financial stability. SOA provides guidance, generally starting with assessments that help insure you are hitting the target with clear Marketing Strategies that translate into alignment between Sales and Marketing. Services that we provide include:

Marketing Strategy
Digital Marketing (Web Strategy, Web Site Review and Inbound Marketing)
Search Marketing (Search Engine  Optimization)
Analytics (reporting, setting KPI’s, measuring performance through tools such as Google  Analytics, SiteCatalyst etc.)
Social Media Marketing
Content Strategy
Lead Generation

Strategic PR plan development and counsel
– Message development and media training
– Company and product launch support
– Copywriting
– Agency management services
– Social media strategy
– Social media content creation
– Core media relations
– Press release development and outreach
– Analyst relations
– Byline development
– Customer reference programs and case study development
– Speaking opportunities

Also see Marketing Services and creating Market Buzz.